You may have heard the term "digital marketing" before but are you really familiar with it? Digital marketing is marketing that is delivered via digital means. The marketing concept originated from the world of electronic media. Most people may not be aware that this marketing concept even exists. It is a marketing concept that is completely different from traditional marketing, which is what we are accustomed to.

Digital marketing actually was born out of offline marketing. When the radio and TV ads first came on the market, people had to wait for the ad to reach them before they could actually watch the ad. If you were lucky enough to catch the ad on your local radio station or on the TV set, chances are you didn't know what it was.

Nowadays, everybody knows what is a digital marketing. It is simply marketing that is delivered digitally. In the past, if you wanted to advertise on TV, you would need to buy commercial time slots, pay for radio spots, or get approved by the TV stations themselves. Now, any digital device can be used to advertise. This is why it has become so important to understand the concept behind this type of marketing.

How is this different from traditional content marketing? For example, with traditional content marketing, you would have to create original content to publish anything on the web. Your content would have to be reviewed by an editorial board before it was published. This way, the risk of getting your message "caught" by people who will actually read it is very low. With digital marketing, you have to make sure that your content is highly engaging to make sure that people will actually read it and react to it.

This is why many companies are investing in both types of online marketing. As we have mentioned, it is more beneficial to use both methods for a more effective overall online presence. Traditional websites have to cater to their target audience offline, while online marketing allows them to do this at the same time. This is why more companies are starting to see the importance of hiring professionals who can set up both digital and offline marketing strategies for you.

The most common method of digital marketing involves creating content that is highly engaging, interesting, and informative. This way, users will be tempted to share it with their Facebook, Twitter, or email contacts. Since millions of people access Facebook on a daily basis, this is a guaranteed way to drive more traffic to your website. The best part about investing in a good digital marketing strategy is that you can easily test it out before launching it successfully.